National Geographic & discovery+ Captions

The best ad copy feels like it belongs in someone's feed rather than interrupting it.

Copywriting samples - Instagram captions

@natgeoindia: When they've repeated the sentence five times but I'm still clueless 👀

Pictured here is the great hornbill.

#DidYouKnow: The hornbill's vibrant colour comes from rubbing its beak on the preen grand, producing an orange-red fluid that imparts a reddish tone.

#Repost from @skanda_sn 📸

@discoveryplusin: Legal on the sheets, illegal in the streets 🛣️

Watch the new episode of Money Mafia S3 - "Cleaning dirty money", only on discovery+

I got a shoutout from one of the writers of the show!

Creative process

I love writing fun captions. Even a serious image or concept can be fun if you capture the reader's attention with the right words.