Bryan & Candy - Intl. Women's Day
Bryan & Candy
A body care brand that specializes in body creams, lotions, bath products and scented candles.
01 — The Brief
The brand launched a line of scented candles by marketing it under the 'self-care' category.
I was asked to create a campaign on International Women's Day that focused on their newly launched product line.
02 — The Idea
I had to mention some famous women that changed the world. The first person I thought of was Mary Kom, the boxer.
Kom
Kaam
Calm
That's it!
These posts were featured on Moments Of Marketing (M.O.M) and AdWeek’s Instagram feed.
+108%
increase in likes than regular posts.
+75%
engagement on the posts in total.
12
accounts reposted the creatives (organic).